Email marketing spammers have given us a few things. They taught us how to quickly locate and hit the "Delete" key, and they've made it so that most of know what a Bayesian filter is, and how to configure it to route the rubbish to our spam email boxes.
There are slow workdays, however, when all of this spam email can be good for something: entertainment. Next time you need a brain break, pull open your spam box and browse through the subject lines. I'd discourage you from opening any of them, just because of computer viruses and worms, but just reading through the subject lines can be good for a laugh (albeit a very cheap one).
It's immature, but it's also a good way to get a sense of how the other half markets using email. Personally, I think it's far less than half of the marketers out there. That's just a hunch, but it's certainly something to be thankful for.
Happy Thanksgiving.
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